I received a great solo ad email from James Roche (www.infoproductguy.com) this morning and wow, did it suck me in! First the subject line read, “How to Tell Stories That Sell.” Since I’m learning all I can about copywriting and I know that storytelling is one technique writers often use, it caught my eye.
As I opened the email, expecting to find a hyped up ad for a new product or teleclass, I was immediately drawn into a story that James started telling right from the get go. It had all the elements of a good story — interesting characters, suspense and secrets, and a happy ending. What a great example and lead in to his new article — “How to Tell a Story that Sells Your Product and Service.’
After a great article that shared “three essential elements that make up stories that persuade, captivate, and sell,” James ended his note with just a brief one line note mentioning a teleclass that Lorrie Morgan-Ferraro of www.red-hot-copy.com will be holding next week. I’m sure James is an affiliate for Lorrie and the whole reason for the article and opening story was to have you see the power of telling stories in your copy and then to offer you a way to learn more about it. But the way James presented the information was masterful and smooth. I was certainly impressed. This was a great example of how to send out an effective solo email ad.
As I mentioned in an earlier post about Adam Urbanski’s direct mail package (which included the worry doll) I would love to contact James and find out what kind of response he gets from this campaign. I bet he had a huge conversion rate.
I’d love to post the entire email just to keep a record of it that I can refer back to. I may email James about that!
Until next time …
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